Lynessa Greene
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as public relations and social media plans.
Budgeting for a new building on campus is an very important component
Budget Table
Tactic
Monthly Cost
Tactic #1
$ 5,004.00
Specific Allocation
Post 1 advertisement on Instagram once a week:$ 5,000.00
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Emailing a Monthly Newsletter: $ 4.00 for 500 subscribers
Tactic #2
$ 200.00
Limited Edition IU Indianapolis Merchandise: $200
Tactic #3
$ 20.00
Post 1 video every week on TikTok: $20.00
Tactic #4
$ 100.00
Post 2 time- limited Instagram Stories every week: $100.00
$ 0.00
Invite other IU resources to the study lounge: Free
Tactic #5
Tactic #6
$ 5,749.47
Other IU resources can advertise Jaguar Lounge: Free
Hire a multi-Media Artist: $ 5,749.47
Public Relations Plan
$ 3,625.00
Hire a Recruiter: $ 3,125
Hire a Press Release Person:$ 500 for each press release written
Social Media Plan
$ 800.00
Hire a social media manager:$ 800
Business account on TikTok: Free
Business account on Instagram: Free