Lynessa Greene
Fall 2024
Objectives + Strategies + Tactics
The goal is to enhance student engagement and awareness of the new study lounge at IU Indianapolis through targeted activities and promotion. Monthly events will be hosted in the lounge to attract and retain students, with details shared via email and social media to boost attendance. To increase social media conversion by 3% by the grand opening, at least one post and two stories will be shared weekly. Additionally, partnerships with campus resources like IT support, campus health, and student clubs will be established to set up informational tables near Riverwalk and Ball Hall, promoting the lounge and encouraging students to utilize the space and available services.
Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Objective 1
Host at least one student activity in the new study lounge every month, aiming to increase lounge usage by 10% each semester and attract at least 50 new students per event.
Strategy 1
Improving student engagement by providing more activities and notifying the students on email and social media
Tactic 1
​Advertise the activity on our Instagram page and in our newsletter.​
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Tactic 2
At the activities, we will give out limited edition school merch for the first 30 students.
Objective 2
Increase social media conversion by 3% by the end of the building period of the new study lounge for the grand opening.
Strategy 2
Make at least one post per week on our social media page and 2 social media stories per week.
Tactic 1
We will post one video on TikTok weekly for project milestones.
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Tactic 2
We will post two stories on Instagram for quick updates.
Objective 3
Partner with at least three IU Indy resources (such as IT support, campus health, and student clubs) to set up informational tables at the study lounge once a month, with the goal of increasing student awareness and utilization of resources by 15% over the next semester.
Strategy 3
Talk to IT support, campus health, and student clubs to participate in tabling certain days near Riverwalk and Ball Hall to promote the new study lounge that will be located near their dormitories.
Tactic 1
Host another IU Indianapolis resource at the study lounge on Mondays and Thursdays.
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Tactic 2
The other IU Indianapolis resource can advertise that they visit the study lounge on their social media pages.