Lynessa Greene
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase could include a discussion on:
- Metrics
-Contingency
Meeting and making sure you reach your milestones are important in a marketing project
An important component of our metrics strategy will be the use of surveys to gather detailed feedback from students about their experience at the Jaguar Lounge. These surveys will include both closed and open-ended questions, allowing us to determine satisfaction levels while also gathering insights into specific aspects of the lounge's environment. Questions may cover areas such as the cleanliness of the lounge, comfort of the furniture, availability of resources, noise levels, and overall atmosphere. We will also ask students for suggestions on how we can improve the lounge or address any concerns they may have. We will distribute the surveys during September, November, December, January, and May. Those are when students study the most for finals or mid-terms.
Another metric strategy we will us is a sensor system at the lounge doors to track the number of people entering the space each day. This sensor will provide real-time data on foot traffic and allow us to monitor how often the lounge is being used. By gathering this data, we can identify trends, such as peak usage times or specific days of the week when the lounge sees higher traffic. This information will be valuable in understanding the lounge’s popularity and ensuring that we have the appropriate resources available during high-traffic periods. The sensor tracking will help us assess whether special events, such as study nights or promotional activities, are successfully drawing in more students. We can also use the data to determine if the lounge is being utilized at a decent capacity or if adjustments need to be made to its layout or operations.
"We will ensure that students are kept informed of any updates regarding the lounge’s progress. "
If delays or changes occur during the renovation process, we will maintain transparency with students. We will ensure that students are kept informed of any updates regarding the lounge’s progress. If necessary, we will adjust the final design to match the original vision as closely as possible, making sure the end result still meets the needs and expectations of the students.
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Budget limitations can also pose challenges, particularly if unforeseen costs arise. In the event of a financial shortfall, we will reassess our priorities and allocate funds efficiently. We will also explore cost-effective marketing strategies and consider alternative funding sources, such as sponsorships or donations with student organizations.
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If staffing issues arise, such as difficulty in hiring or retaining employees, we are prepared to adapt by utilizing student interns. Interns could assist with administrative tasks, customer service, or event coordination, providing valuable experience while helping to meet staffing needs. Internships are good for students who are struggling financially and finding a job on their own.
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In the event of disagreements or organizational challenges, we will hold regular team meetings to ensure that everyone is aligned with Jaguar Lounge's mission and goals. We will work together to find solutions that are in the best interest of the lounge and its users. These meetings will serve as a space to review our progress, address any issues, and refocus our efforts on providing a valuable resource for the students.