Lynessa Greene
Fall 2024
Mission Statement
At IU Indianapolis Health and Wellness, our mission is to nurture the whole person - physically, mentally, and spiritually - by providing accessible, innovative, and inclusive wellness services that foster growth, resilience, and vitality. We strive to create a supportive campus that inspires students to prioritize their well-being, cultivate healthy habits, and thrive in all aspects of life.
Students studying safely on campus
Questions Considered
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
I believe this is a strong mission statement providing who the client is and what services we offer to them. It is also not too long and too short. It uses words of familiarity for people to understand the message.
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I want my target market to know there our wellness programs at IUI. I also want my target market to know there is a wide variety of programs to choose from when you read (healthier minds, bodies, and spirits). I want the target market to feel like our organization is welcoming and cares about the well-being of our students at IUI. The health and wellness program are inclusive for every IUI student on campus and off campus.