Lynessa Greene
Fall 2024
Executive Summary
Student relaxing at Jaguar Lounge
The IU Indianapolis Health and Wellness team is launching a new student lounge near Ball Hall and Riverwalk Apartments, aimed at supporting students' physical, mental, and social well-being. This lounge will offer students a space to relax, study, and engage in wellness activities, helping to foster a more balanced and inclusive campus environment. Targeting undergraduates aged 18-22, the lounge will provide a welcoming atmosphere for students of all majors and backgrounds. The three objectives are increasing engagement, boosting social media conversions, and fostering partnerships. To achieve these goals, we will promote events on Instagram, TikTok, newsletters, and collaborate with campus organizations to host monthly activities and provide resources. The partnerships can help create a strong community on campus.
​Challenges such as space limitations, potential misuse of the lounge, and staffing concerns will be addressed through strategic planning and collaboration. To manage budget constraints, we will explore cost-effective marketing methods and partnerships with student groups. Additionally, we plan to use student interns to assist with event coordination and operations, ensuring that the lounge remains a valuable and efficient resource for all students. Ultimately, the new lounge will contribute to the overall well-being of IU Indianapolis students by providing a dedicated space for relaxation, study, and community engagement.